Online betting and casinos offer thrilling games and rewards to entice their customers. But to rise above the competition they are also required to have a loyalty program that serves as an incentive for players. The challenge for the casinos and online gaming sites in common is retaining customers. Only when an iGaming business manages to boost their retention and control the churn rate do they come up on top. But as a gaming operator, how will you accomplish it? The answer is Loyalty programs. Why loyalty programs are important? Loyalty programs are tightly linked to customer pleasure and retention, which is why they're implemented even in firms where profit isn't the primary aim. Due to ubiquitous internet access and the overwhelming number of firms competing for new business, online casinos and even popular gaming sites struggle to retain players. Loyalty programs aim at both existing and new players who haven't settled on a particular gaming brand to patronize. In
Gaming operators benefit from email marketing since it allows them to keep in touch with their customers and engage them effectively. Email marketing may target a particular group or individual player, and it can also be used to deliver highly tailored communications to retain great connections. In addition, emails allow clients to approach clients officially; unlike other mediums, an email always reaches a customer's inbox. One of the best ways to promote online games is through email marketing. For example, esports email marketing has helped the vertical to compete in the highest level. Read the article till end to find the best esports email marketing services software in the market.
How can you engage players using email marketing?
Emails can be used to keep gamers interested regularly; once a relationship has been created between a gaming business and its customers, a stable customer base can be built. Esports email marketing has become more vital for its growth. The gaming industry has experienced tremendous growth in recent years, and with the lockdown era, it has increased multi-folds. As a result, gaming platforms must establish solid marketing structures, and email marketing has provided them with the necessary tools to do so effectively!
The most efficient email marketing methods for online gaming businesses
1. Recognize your target market
People of various ages play online games, whether they are 5 or 50, and everybody has a role in the business. However, a gaming operator must understand his specialized demographics, which participate at a higher rate than the general public. This can help us better understand our consumer base; demographics may be separated by age, gender, income, education, etc. With such thorough research, we can now focus on the client segments that generate the most revenues - email marketing may be tailored to reach out to these groups individually based on their preferences. In case of esports email marketing, recognizing your target audience is the first step to success.
2. Identify important motivators
After you've figured out who your customers are, the next step is to determine what motivates them to respond positively. Identifying these will assist you in engaging your audiences with successful emails that include a call to action and completing the task promptly. If a systematic method is used, online gaming companies may significantly increase their marketing ROI. The best esports marketing campaign services will help you identify important motivators.
3. Send emails during peak hours
We highly advise you to delve further into the patterns and analyse your players' activity to determine peak hours - the most busy period of the day when gamers are most engaged on your gaming sites/apps. Trust us when we say that the outcomes will astound you; most players on your platforms will likely exceed your wildest expectations. Players' psychology might differ depending on a variety of things, which you can take advantage of with a little knowledge. Use time to your advantage by determining the highest click through rate (CTR) depending on email delivery time and scheduling emails to be sent during those hours. Experiment and learn from your mistakes. Finding and sending emails during peak hours is the duty of the esports email marketing services.
4. Send real-time emails
Send emails at the appropriate times, and provide a prompt response or reply in real-time. This unlocks value for your platform: high-level real-time marketing campaigns will set it apart from the competitors. The players experience the warmth of your service right away, and you can cater to their demands with real-time communications. Connect with your gamers around the clock, and send them pertinent emails to build a solid relationship. Connect with your players in real-time using the best esports email marketing services.
5. Automate every procedure to the nth degree.
Instead of investing a lot of money and time on resources, try to detach yourself from the day-to-day marketing chores. This will allow you to focus on the business end, where your presence is required. Instead, let a computer to handle all of your marketing responsibilities; automate all of your email messages to eliminate manual errors; enhance player interaction and real-time service. Esports marketing campaign services is the need of the hour. So, what is the best marketing automation software for them? OptiKPI.
Why is OptiKPI the best marketing automation assistant for iGaming Business?
OptiKPI was specifically created for the gaming industry. Their AI and behavioral targeting can improve your platform performance in a short amount of time. In addition, their personalization and automation options will make it easier to connect with gamers to increase interaction, capture their interests, and focus their behavior.
Automation: Never touch the send buttons again; a single action is enough to send millions of emails to numerous segments of participants.
Real-time: We take care of all services, welcome a new player, send out relevant offers, and handle a problem; you name it - everything is taken care of by our engine, driven by real-time reaction AI software.
Data analytics: Instantly access your marketing campaign statistics and analyze the results - emails sent, delivered, and opened. Recognize your players' pulses and respond accordingly.
OptiKPI is a marketing automation technology that can be quickly implemented into a gaming platform in four weeks and is incredibly user-friendly. In
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